Found this while doing hw…..

"German auto manufacturer BMW likes to "throw together" designers, engineers, and marketing experts to work intensively on a team project. Ten team members, for example, working in an old bank building in London, collaborated on the redesign of the Rolls-Royce Phantom. The result was a best-selling superluxury automobile that remained true to the Rolls heritage. But the new model had twenty-first-century lines with BMW’s technological muscle under the hood."

-excerpt from BUAD 201 Aplia online textbook


#bmw #aplia #csuf
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